We're pleased to say GenieMobile will be exhibiting at MTE2012 in Washington DC on Monday 21st May. With industry events so often dominated by venues and destinations it will be great to be in an environment where event technology take top of the billing, and with the best in the industry exhibiting, it looks like visitors will have plenty of innovation to see in action.

GenieMobile's own Traci Browne will be delivering a must-see presentation "Event Marketing Tools & Strategies in the New Instant World", and in our Tech Demo, we'll be talking about not just deploying an event app, but how to join it up with everything else and make it count.

If you know us, come and see us.. if you don't, come and meet us!

Event: Conference and Networking Event

Industry: Digital marketing and advertising

Location: London, UK

Attendance: 2,000

Adobe's Summits, which take place in the US and EMEA each year, are industry leading, and boast some very influential speakers and rich content.

With 40 available educational sessions in multiple tracks attendees can plan select what suits them ahead of time, using the web portal, and network with the other attendees, with all their preferences, messages and appointments available seamlessly on their mobile device.

In addition, Adobe is engaging the audience with news and social media feeds through the app, consulting with mobile surveys and feedback, and using the website widgets to display dynamic event information hosted in the GenieBuilder CMS on their other websites.

To see for yourself click here, where you can access the apps for all devices, and here to visit the desktop web portal.

GenieMobile are delighted to announce that Traci Browne has joined GenieMobile to lead our business development in North America. Traci joins our growing US-based team, to further develop what is already our most important market. Together with our US-based customer service staff, we're continuing to invest in supporting our North American clients.

Giles Welch, GenieMobile's Managing Director said "As a show planner and respected commentator on the events industry herself, Traci brings an unrivalled understanding and empathy with our customers, present and future, and represents well the consultative and thought-leading approach that needs to be in place to deliver the very best solutions in this evolving marketplace."

Traci adds "I have been very impressed with GenieMobile's products and transformative approach in the events industry and am very excited to be involved with solutions which I genuinely believe have a great positive impact on events and associationss. The world is changing fast and for face-to-face to flourish against increasing competition from elsewhere, they will need to adapt. Understanding the challenges of event management first hand means I can help them adopt new practices in a way that works for them."

Traci will continue to be involved with #expochat, a Twitter based industry forum run every Wednesday, and will be launching her book, The Social Trade Show, soon.

Event: Conference and Exhibition

Industry: Interactive Gaming

Location: Dublin, Ireland

Attendance: 2,500 + 150 Exhibiting Companies

With a rich multi-track agenda, several networking events and a sizable exhibition, the organisers wanted to make sure that delegates get a much as they can from the event, to maximise their returns and ensure iGaming Business events grow their influence in the industry.

Through the GenieMobile solution the tech-savvy audience are able to plan their agenda, engage with exhibitors and crucially, network with the other attendees before the show using the online web portal, and at all times using their preferred mobile device.

Attendees using their mobile won't need to download another one for the next event- it is a multi-event app which means that iGaming's mobile audience grows and grows from one event to another, the next one being the Barcelona Affiliate Conference 2012.

To see for yourself click here, where you can access the apps for all devices, and here to visit the desktop web portal.

It doesn't seem long ago we were reporting with some pride that we'd delivered apps in some new European languages. Fast forward a couple of months, and we've delivered an event app for IBM in Chinese, Japanese and Brazilian Portuguese (as well as English).

The special app is for a series of special events as IBM execute a worldwide program of announcements unveiling to c-level audiences the very latest in their suite of services, while using the mobile platform to encourage those attending the announcements to share their thoughts and views with their own professional and social networks.

With every expectation that Russian and Korean will be delivered in the coming weeks, we are reinforcing our claim to have the most globalised of event apps.

While the majority of event apps are built and published individually for an event, there is growing interest in solutions that are less disposable, and support the goals of organisations which aim to grow and continually engage their audiences. One such company, DataCenter Dynamics, is a truly global B2B information providing enhanced knowledge and networking opportunities to professionals that design, build and operate data centers. With many leading events around the world which follow similar themes, and a superb publishing business delivering great content to it's audience, creating new apps for each event would have been inefficient to build, and crucially, fragment their audience.

Having tried a GenieMobile event app at an autumn 2011 event DCD decided to transform the app into one that will deliver for 54 of their global events this year. Using our multi-event facility, the app provides attendees of specific events a fully functional event app, with everything they could expect in an app built only for that event, including distinct branding, and an appropriate selection of functions to suit- each event doesn't have to be the same. And the approach works on iPhone, Android, BlackBerry and the web app.

The benefits are substantial; there's the cost for one, in terms of the solution, the effort to configure each time, and the simplification of the marketing effort. And no more waiting for Apple approval- the new events are added directly to the app without any need to republish it. But best of all, the mobile audience grows with every event, keeping DCD connected with their customers wherever they are.

So well done to DataCenter Dynamics for taking this forward thinking approach. We are expecting to see a lot more interest particularly from associations and business media providers where a range of services delivered through the same channel matches better their business than building a new app each time.

Emap, the business-to-business multi-platform media group, have gone live with 3 GenieMobile event apps for 3 major events. Mobile apps for Spring Fair International, Pure London 2012 and Broadcast Video Expo, are all live and available in the various apps stores ready for these exciting shows.

While some of our other apps contain more functionality, these projects highlight the best of our technology, by pushing to the extremes the amount of information and content we are delivering to the user. Spring Fair is simply huge, with more than 3,000 exhibitors taking up the entire NEC and Emap wanted a mobile solution that will provide visitors to the event the ability to easily find what they are looking for at the event. Our interactive floorplans cover the entire show, helping people find their way around, and ultimately connecting buyers and sellers together.

With changes this year to the layouts of both Spring fair and Pure London, it is key to provide help and guidance to the 70,000 + visitors many of who return year after year.

To see the Exhibition News article, click here