Emap, the business-to-business multi-platform media group, have gone live with 3 GenieMobile event apps for 3 major events. Mobile apps for Spring Fair International, Pure London 2012 and Broadcast Video Expo, are all live and available in the various apps stores ready for these exciting shows.

While some of our other apps contain more functionality, these projects highlight the best of our technology, by pushing to the extremes the amount of information and content we are delivering to the user. Spring Fair is simply huge, with more than 3,000 exhibitors taking up the entire NEC and Emap wanted a mobile solution that will provide visitors to the event the ability to easily find what they are looking for at the event. Our interactive floorplans cover the entire show, helping people find their way around, and ultimately connecting buyers and sellers together.

With changes this year to the layouts of both Spring fair and Pure London, it is key to provide help and guidance to the 70,000 + visitors many of who return year after year.

To see the Exhibition News article, click here